When you picture a wedding florist, you probably think of beautiful bridal bouquets, breathtaking archways, and flowers that transform a space. And you’d be right, but wedding floristry is about so much more than arranging stems. Behind every design is a world of planning, precision, and logistics. It’s that behind-the-scenes expertise that ensures your flowers not only look incredible, but are right where they need to be, in perfect condition, at exactly the right moment.

Hiring a florist means hiring someone who knows how to design, source, deliver, and set up one of the most perishable, time-sensitive parts of your wedding. The flowers are what you see, but it’s the behind-the-scenes work that makes them possible.

Do I really need a wedding florist?

It’s a common question: “Do I really need a wedding florist?” The short answer is yes, if you care about style, ease, and peace of mind.

Flowers aren’t like stationery or décor that can be delivered weeks in advance. They’re alive. They need to be ordered to the exact day, conditioned correctly so they stay alive, transported carefully, and installed with precision so they look their best on your wedding day. That takes more than a love of flowers; it takes years of experience and careful planning.

The logistics behind your wedding flowers

Here’s what your wedding florist is really managing behind the scenes:

Perfect timing. Some flowers need time to open so they need to arrive days in advance. Some flowers are so sensitive they need to arrive the day before so they stay alive; your florist knows exactly when to bring each bloom to life.
Setting up on the day. Time is extremely sensitive on your wedding day, and breathtaking installations need to be set up on the day. Your wedding florist will hire a team of florists to help with this. From vans, ladders to heavy urns, we will prep the best mechanics for the job, and will need to get the timings spot on. This often involves beginning to set up extremely early in the morning, and sometimes the day before.
Problem-solving is KEY. Weather changes, broken vases, delayed deliveries, a florist has backup plans so you never even notice things that go wrong.

This level of planning ensures your flowers not only look stunning, but also arrive in perfect condition and on time.

Why it matters when planning wedding flowers

When you’re planning your wedding flowers, it’s easy to focus on how they’ll look in the photos. But the truth is: they’ll only be there if someone has handled all the details you haven’t thought of.

Whether it’s a marquee wedding in a private home, or a beautiful stately home venue, hiring a professional wedding florist with the experience required means you don’t have to worry about flowers wilting, deliveries arriving late, or centrepieces being half-finished as guests walk in. You get to sip champagne, breathe deeply, and enjoy your day, because your florist has already handled the logistics.

Questions to ask your wedding florist

When you’re choosing a wedding florist, it’s not just about whether you like their style (though that’s very important). You also want to know they’ve got the logistics covered. Here are some helpful questions to ask:

When will my flowers arrive, and how do you keep them fresh?
A good florist will explain their process for conditioning and caring for flowers in the days leading up to your wedding.
How do you handle set-up and delivery?
Make sure they’ve got a plan for vans, timing, and staff to get everything where it needs to be.
What happens if something goes wrong?
From weather changes to supply delays, a professional florist will always have a backup plan.
Who will be there on the day?
It’s useful to know if your florist will be on-site personally, or if they’ll have a trusted team handling installations.
How will you handle flowers that need to be repurposed?
Will they be around to repurpose your wedding flowers, and how will they make sure they stay beautiful when being moved?

Asking these questions gives you confidence that your flowers won’t just look stunning, but will be delivered and set up with care and precision.